The gaming industry in India has growing exceptionally in the last few years. Now there are more successful Indian gaming streamers/YouTubers with millions of subscribers than ever before. Then there are esports tournaments with prize pools of millions of dollars. It surprises many people how much money these professional players actually make. Recently, Animesh Agarwal ‘8bit Thug’, co-founder of S8UL Esports, highlighted how much money Indian gaming athletes, streamers and content creators can make.
Esports Players Income
Animesh Agarwal claims that the salary of Indian players varies from $341 to $1091 per month depending on their performance. When it comes to prize money from tournaments, they don’t really earn much as the organization will take most of the prize money, up to 90%. Having said that, India’s richest pro players make decent profits by winning big tournaments.
Gaming Youtubers and Streamers earning
Along with the rise of esports there has also been a huge growth in content creation and streaming. Indian gaming streamers/YouTubers mostly make money through advertising revenue, super chats and channel subscription.
According to 8bit Thug, An Indian gaming streamer with 10 million subscribers can earn around $1 million (Rs 7 crore) in a year. A channel with 1 million subscribers can earn around $150,000 – $200,000 (Rs 1 to 1,5 crore) annually. Lastly, people who have 300K – 500K subscribers can earn around $100,000 (Rs 73 lakhs) in a year.
A 10-minute video with 4 ads, 1 million views and an average 40% watch time will generate Rs 24,000 ($327). Thug says that the CPM rate doesn’t change much on the YouTube channels he’s managing. This means that a typical gaming YouTuber in India will get Rs 24 for 1,000 views. Using this metric, we can calculate the earnings of many popular YouTubers in India. For example, Total Gaming which garnered over 300 million views in the last 30 days can earn around Rs 72 lakh (~$100,000) just from Youtube ads.
Note : These numbers are not superficial. The first experience of a lot of Indian YouTubers making this amount is something that I am aware of.
Source – Google